Extreme MakeoverJaap Scheeren
Artist Jaap Scheeren is mad! He loves telling stories using his endless imagination. Scheeren manipulates reality until a new reality takes over.
Not so ordinaryAt the Food Film Festival we exhibit Extreme Make Over. At first glance an ordinary carrot, but is this true? How often do we encounter a carrot like this in the supermarket? Do we even dare to say it’s becoming extinct? Maybe our hunger for perfect food is making it impossible for Jaap to tell new stories and at the same time defining a reality that isn’t so real at all.
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